Which of the following is a full-service merchant wholesaler?
A. Cash-and-carry wholesaler
B. General merchandise wholesaler
C. Drop shipper
D. Mail-order wholesaler
E. Truck wholesaler
Answer: B
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Explain the differences between culture, subculture, and social class
What will be an ideal response?
An effective pitch is a complex process that requires marketers to
A) adopt the beliefs and values of a connector. B) present a lot of information to a connector. C) reach connectors when they are working on other stories. D) offer commissions to connectors who publish their story. E) reinforce their image of credibility with a connector.
Tennessee Corporation is analyzing a capital expenditure that will involve a cash outlay of $104,904. Estimated cash flows are expected to be $36,000 annually for four years. The present value factors for an annuity of $1 for 4 years at interest of 10%, 12%, 14%, and 15% are 3.170, 3.037, 2.914, and 2.855, respectively. The internal rate of return for this investment is:
A) 2% B) 2.4% C) 14% D) 3%
Bordow and More (1991) identify four key functions of communication processes. Communication that does not only transport facts, but also creates meaning and sense is referred to as its ___________.
a. Informative function b. Systemic Function c. Literal function d. Figurative function