One ERP vendor is known simply as SAP
Indicate whether the statement is true or false.
Answer: TRUE
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Which of the following is true with regard to a market segment?
A) A market segment consists of consumers with dissimilar needs and preferences. B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts. C) Very few markets have segments. D) Dividing the market into segments decreases the efficiency of the selling process. E) Dividing the market into segments reduces composite demand.
Which of the following actions would make Sarah liable for battery?
A. She publishes an article which calls for the current U.S. president to quit because she thinks he is not doing a good job. B. She extends the boundary of her plot of land encroaching two feet of her neighbor's plot. C. She smuggles marijuana into the country. D. She slaps her ex-husband because he denied her alimony.
Which of the following best describes message execution?
a. It is the way an advertisement portrays its information. b. It is the series of steps taken by marketers to finalize a product's unique selling proposition. c. It is the process where a manufacturer and retailer split the costs of advertising the manufacturer's brand. d. It is the manner in which consumers interpret an advertisement.
Since 1976, the Food and Drug Administration has had the increased authority to:
a. subject medical devices to premarket approval. b. require manufacturers to do corrective advertising. c. make manufacturers responsible for seeing that drugs are proven safe and effective before being sold. d. make package inserts or labels on drugs list possible side effects.