Which of the following is true with regard to a market segment?
A) A market segment consists of consumers with dissimilar needs and preferences.
B) A market segment consists of consumers who respond in a similar way to a given set of marketing efforts.
C) Very few markets have segments.
D) Dividing the market into segments decreases the efficiency of the selling process.
E) Dividing the market into segments reduces composite demand.
B
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Which of the following is not likely to be a key consideration in determining the appropriate choice of training intervention to address an organisational need:
a. cost b. time constraint c. availability of in-house expertise d. the training activity of customers
Initialization begins the process of enrolling in a PKI
Indicate whether the statement is true or false.
In what stage of systems development are design specifications created?
A) systems analysis B) systems design C) testing D) conversion E) implementation
In brainstorming, the team sits around a table, with a facilitator at a flip chart, chalk board, or personal computer with a projector to record ideas. One member states an idea, and then
a. the next member states an idea. b. the others judge the idea. c. another member supports the idea. d. the others decide if it should stay on the list.