Catherine wanted to purchase a digital camera. Hence, she visited an online retailer's website to learn more about the different features and capabilities of the device. Catherine went to a big-box store to make other purchases. She sees the camera there and purchases it. Which of the following terms describes Catherine's actions?
A. Channel migration
B. Phishing
C. Channel expansion
D. Automated retailing
E. E-tailing
Answer: A
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Name and describe the three different types of cost advantage a business can achieve to attain a competitive advantage. Be sure to explain how each type results in a competitive advantage
What will be an ideal response?
An assembly line to be balanced has six tasks in precedence. The task times are shown in the following table. Based on demand forecasts, the output rate has to be 160 units per day. The line operates 8 hours a day. Compute the task sequence using the most-following-tasks rule.
a. A, C & B, D, E, F
b. A, B & E, C, D, F
c. A, B, C, D, E, F
d. A, B, C, D & E, F
When Apple's famous 1984 "Big Brother" ad aired during the Super Bowl, it reached an estimated 500 million viewers. It aired only once on commercial television, but was seen in later years in at least 10 television programs recalling great commercials. For its target audience, the frequency of this ad is measured as
A. 1. B. 500 million. C. 5 billion (10 times 500 million). D. 10. E. one-tenth.
What is co-branding? Explain what makes co-branding effective.
What will be an ideal response?