For an exchange to take place:
A. there must be at least two parties involved
B. money must be used in the transaction
C. each party must feel obligated to accept the offer
D. at least one party must have something of value that the other party desires
E. neither party must communicate with the other
Answer: A
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In the landmark case of Texaco, Inc. v. Dagher, et al., the U.S. Supreme Court held that per se liability applies only to agreements that are so plainly anti-competitive that no study of the industry is needed to establish their illegality.
Answer the following statement true (T) or false (F)
Which of the following is true of the Privacy Promise launched by the Direct Marketing Association (DMA)?
A) It forbids all DMA members from spending excessively on digital advertising. B) It requires all DMA members to notify customers when any personal information is rented, sold, or exchanged with others. C) It recommends that DMA members help each other by sharing customer psychographic data. D) It forbids DMA members from sending e-mail, mail, or phone offers to any customer. E) It encourages DMA members to create more digital content that is tailored for children under age 13.
________ refers to the learned and shared patterns in a society
A) Context B) Ethics C) Collaboration D) Professionalism E) Culture
Having an efficient supply chain is directly related to which element of value?
A. communicating value B. marketing value C. forecasting value D. delivering value E. creating value