According to the textbook, the key to being an ethical person or organization is
a. To make sure that your network does not have any convicts or exconvicts
b. To make sure that no one catches you doing something wrong
c. To consistently choose to do the right thing
d. To make sure that your actions parallel what the organizational culture accepts
c. To consistently choose to do the right thing
You might also like to view...
Solvency is the company's ability to pay its current debts when they become due
a. True b. False Indicate whether the statement is true or false
Which of the following is NOT an objective of reputation management?
A) persuading publics to support an organization when it is attacked B) persuading consumers to recommend and buy their products C) persuading competent job seekers to enlist others as employees D) persuading competent job seekers to enlist as employees
A global fast-food chain started offering action figures and other toys for children in an attempt to gain an edge over a rival fast-food chain of similar size. Which of the following best describes this approach to gain an advantage?
A) locating substitutes and alternatives for scarce supplies B) showing that one's product is essential to successful operation C) introducing new products and services in order to reduce intensity of rivalry D) demonstrating the functional superiority of one's product over rival products
Chef's Catalog built its reputation on selling the highest-quality baking ingredients. The catalog retailer has added a line of fine kitchen tools and wants its customers to think of the retailer as a place to buy everything needed to bake the finest breads and desserts--not just for buying the ingredients. The marketing term for changing consumers' perceptions of the Chef's Catalog is segmentation.
Answer the following statement true (T) or false (F)