Which of the following is NOT an objective of reputation management?

A) persuading publics to support an organization when it is attacked
B) persuading consumers to recommend and buy their products
C) persuading competent job seekers to enlist others as employees
D) persuading competent job seekers to enlist as employees


C

Business

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Which of the following offers an example where Porter's five forces are mostly weak and competition is low?

A. A single consumer purchasing milk. B. A dog walking business. C. A coffee shop. D. An international hotel chain purchasing milk.

Business

Which of the following is NOT a situation in which you would use the direct organizational plan??

A) ?You're writing to people who prefer the direct approach and may not read your entire message. B) ?You're writing to someone who resists your message but is likely to read your entire message. C) ?The idea does not require strong persuasion. D) ?The idea is long or complex.

Business

You are working with the data scientist from your sales department to develop a regression model for forecasting your company's sales based on changes in the U.S. economy. Which of the following types of data do you need the most in order to enhance the accuracy of the model's forecasts?

A. Quantitative data about your company's historical sales and U.S. economic performance statistics. B. Qualitative data about your company's historical sales and U.S. economic performance statistics C. Qualitative data about the department's sales force D. Quantitative data about your company's historical sales only E. Qualitative data about your marketing environment

Business

Employees need to compare different types of information for what they commonly reveal to make strategic decisions. Which of the following represents the three common types of information found throughout an organization?

A. Levels, forms, granularities B. Data, formats, granularities C. Levels, formats, granularities D. Levels, forms, data

Business