The ________ was established as part of the 1998 tobacco settlement and is dedicated to reducing tobacco use.

A. American Legacy Foundation.
B. Direct Marketing Reform Agency
C. Telephone Consumer Protection Agency.
D. Federal Telemarketing Reform Agency
E. Direct Selling Association.


Answer: A

Business

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Websites that are accessible only to employees are what type of systems?

A) Clouds B) Extranets C) Intranets D) Wikis E) On demand

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Which of the following completes the statement, ‘A ______ is a snapshot of your ideal customer that tells a story using the information you used for segmentation (i.e., demographic, geographic, psychographic, benefits sought, and behaviour).’?

a. CRM. b. Biographical outline. c. Personality sketch. d. Predictive model. e. Buyer persona.

Business

Financial leverage has to do with

A) the usage of fixed cost financial securities to finance a portion of a firm's assets. B) a high gross profit margin. C) the incurrence of fixed operating costs in the firm's income stream. D) using common stock to finance a portion of a firm's assets.

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Mallory orally agrees to buy 500 electronic cash registers from Thomas for $25,000. Thomas delivers 300 cash registers to Mallory, who receives and accepts them. Which of the following is correct with regard to this transaction?

A) Mallory can enforce the contract for the additional 200 cash registers. B) The contract is enforceable only to the extent of the 300 cash registers that have been received and accepted. C) The entire contract is in violation of the statute of frauds and cannot be enforced. D) This is a bad deal and therefore unconscionable and unenforceable from the beginning.

Business