The following type of asset is a commodity:
A) Cocoa.
B) Debentures.
C) Preferred stock.
D) Oil rights.
A
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Which of the following companies uses product line pricing?
A) Photo Genie, which sells inexpensive cameras that run only on their own expensive batteries B) Mobile Point, which launched a range of cell phone models, each priced according to its features C) Penguin's Parlor, which offers customers a 20-percent discount on their birthdays and certain holidays D) Green Thumb, which gives away free watering cans with the purchase of certain potted plants E) Panizza, whose combo meals are priced lower than the individual components sold together
In an oligopoly situation, a wise marketing manager will probably set the firm's price level
A. on a negotiated basis-that is, customer by customer. B. above competitors' prices. C. below competitors' prices. D. at least 10 percent below the price leader's price. E. at the competitive level.
A bailment is different from a gift because? A)?a gift requires consideration, but a bailment does not
B)?a gift requires delivery, but a bailment does not. C)?in a bailment, only possession of the property is transferred to the bailee, whereas with a gift, both possession and ownership must pass to the donee. D)?a gift is always a contract, but a bailment is generally not a contract.
Attracting and retaining loyal customers is the most important issue for e-tailers because customer loyalty can lower marketing and advertising costs, transaction costs, customer turnover expenses, and failure costs such as warranty claims
Indicate whether the statement is true or false