In an oligopoly situation, a wise marketing manager will probably set the firm's price level
A. on a negotiated basis-that is, customer by customer.
B. above competitors' prices.
C. below competitors' prices.
D. at least 10 percent below the price leader's price.
E. at the competitive level.
Answer: E
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A. purchase decision B. information search C. alternative evaluation D. postpurchase behavior E. problem recognition
Eight vitamin and six sugar tablets identical in appearance are in a box. One tablet is taken at random and given to Person A. A tablet is then selected and given to Person B. What is the probability that a.Person A was given a vitamin tablet?b.Person B was given a sugar tablet given that Person A was given a vitamin tablet?c.neither was given vitamin tablets?d.both were given vitamin tablets?e.Person A was given a sugar tablet and Person B was given a vitamin tablet?f.Person A was given a vitamin tablet and Person B was given a sugar tablet?
What will be an ideal response?
What is the role of noise in the communication process? How is noise relevant to marketing?
What will be an ideal response?
Key words are like _______________
a. sign posts b. flags c. warning labels d. clown cars