Jean often sees Christa and Manuel together on campus, so she assumes they are a couple. Jean is using ________ to organize her perceptions

A) contrast
B) similarity
C) proximity
D) schemata


Answer: C

Communication & Mass Media

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In establishing a prima facie position on the proposition "Pittsburgh is the most

livable city in the United States," it would be necessary to offer arguments on all of the following areas except (a) inherency. (b) significance. (c) effect. (d) limitation.

Communication & Mass Media

Crisis communication refers only to communication provided after a tragic or disastrous event

Indicate whether the statement is true or false

Communication & Mass Media

The lead of a broadcast story should convey ______.

A. the most important information from the story B. the main theme of the story C. how long the story will take to report D. the types of visuals the audience can expect to see

Communication & Mass Media

Which of the following is not a weakness of knowledge gap research?

a. It doesn't provide ideas for overcoming gaps. b. It assumes gaps are dysfunctional, but not all agree. c. It limits focus to gaps involving news and social conflicts. d. It can't address fundamental reasons for gaps.

Communication & Mass Media