Generally a radio commercial has to be effective in terms of:
a. length
b. hook
c. sound
d. all of these
e. none of these
.C
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After a massacre at a Colorado mining camp, this PR professional helped John D. Rockefeller improve his image
A) P.T. Barnum B) George Creel C) Ivy Lee D) Edward Bernays
Which of the following is NOT true of outlining?
A) Each letter or number should represent only one idea. B) Any point that is subdivided must have at least two subpoints. C) Each point in a sentence outline should introduce a word or phrase. D) Coordinate points should have parallel grammatical construction.
When writers assume others understand the words they use, share the same skills they possess, and know the obscure facts that they perceive as common knowledge, what bias is occurring?
a. curse of knowledge b. great expectations c. lack of perception d. failure to analyze audiences
Which type of microphone is best for gathering audio from a distance?
A. built-in B. stick C. lavalier D. boom