The Information processing theory arguing that memories are new constructions constructed from bits and pieces of connected experiences and applied to meaning making as situations demand is called ________
a. narrative persuasion theory
b. schema theory
c. macro-level effects
d. mass entertainment theory
b
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Which of the following statements is more accurate?
A) A leader has the primary responsibility for leadership. B) A leader should be the boss. C) A leader should help others to lead themselves. D) None of these choices
Each media platform has its own material elements that decide how that platform can be utilized. The Internet can be used to ______.
A. read the content B. see the content C. interact with the content D. all of these
Vince, who works as a public relations representative for a multinational corporation, spends much of his time interacting with the public and with representatives of other multinational corporations. Vince's role is referred to as a boundary spanner
Indicate whether the statement is true or false.
Which of the following statements does not describe a victory speech?
a. the speaker’s remarks can be formal or informal b. it celebrates the winning accomplishment c. the speaker takes full credit for the victory d. it offers conciliatory remarks for the opponent