Marketing managers often use in-store promotions to stimulate the sales of products for which consumers may not recognize their wants until they are in a store. Such products can be categorized as _____ products
a. industrial
b. low-involvement
c. technical
d. high-priced
ANSWER: b
For low-involvement product purchases, consumers may not recognize their wants until they are in the store. Therefore, in-store promotion is an important tool when promoting low-involvement products.
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There are barriers in Japan for global marketers in terms of attitudes as well as laws. Barriers include all of the following except:
A) any organization wishing to compete in Japan must be committed to providing top-quality products and services. B) repeat visits and extended socialization with distributors. C) goods marketed should have a semblance of western products and services. D) marketers must master the keiretsu system of tightly knit corporate alliances. E) trust has to be built before conducting successful business.
According to Fiedler’s Contingency Theory of Leadership, what are the three situational factors that determine which leadership style is appropriate?
a. task structure, position power, and leader-member relations b. pay structure, intrinsic job satisfaction, and environmental comfort c. pay system, job demands, and employee skills d. extrinsic motivators, intrinsic motivators inherent in the job, and the employees’ internal level of motivation
The most basic bureaucratic structure is the ________ structure.
A. organic B. matrix C. client-based D. simple E. functional
When a company hires a consulting firm to do a complete annual review and analysis of its marketing plans and financial performance, the process represents a
A. performance index. B. full-cost approach. C. marketing audit. D. performance analysis. E. contribution-margin approach.