When a company hires a consulting firm to do a complete annual review and analysis of its marketing plans and financial performance, the process represents a
A. performance index.
B. full-cost approach.
C. marketing audit.
D. performance analysis.
E. contribution-margin approach.
Answer: C
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The most cost-effective type of internal control is
a. preventive control b. accounting control c. detective control d. corrective control
San Juan, Inc. is considering two alternatives: A and B. The costs associated with the alternatives are listed below: Alternative A Alternative BMaterial costs$35,000 $57,000 Processing costs 36,000 57,000 Building costs 12,000 28,000 Equipment rental 19,000 19,000 If only the differential costs of the two decisions are considered, the total differential costs of Alternative B is:
A. $102,000. B. $59,000. C. $161,000. D. $131,500.
Topography, including mountains, deserts, plains, and bodies of water, greatly influence:
A. local attitudes toward industrially developed economies. B. political relationships. C. the local approach to education and health services. D. the physical distribution of products and services.
Why is defining the problem considered the most difficult step of the marketing research process?
A. It avoids situation analysis study in most cases. B. Failure to correctly define the problem will make all subsequent steps wasted effort. C. It is the first step of the process. D. It is easy to confuse problems with symptoms at this stage. E. It involves qualitative research.