____ occurs when an individual sends just one or two messages to people outside that individual’s social group.

a. Organizational communication
b. Small-group communication
c. Public communication
d. Mass communication


Answer: c. Public communication

Communication & Mass Media

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One of the first sitcoms originally created for television instead of being adapted from radio was

A) Amos and Andy. B) I Love Lucy. C) Our Miss Brooks.. D) The Jack Benny Program.

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Which strategy for emotional responding would apply to almost every situation?

a. Remember the reversibility of communication. b. Use active listening techniques. c. Focus on yourself. d. Use “you”-messages.

Communication & Mass Media

Jimmy's specific purpose for his speech is "to advocate for more recycling on campus," this speech likely has which general purpose?

A) To inform B) To persuade C) To entertain D) To celebrate

Communication & Mass Media

What is the best guideline for responding to a question asked by an audience member?

A) Begin by responding to the audience member, but be sure to direct your response to the entire audience. B) Ignore the asker and address your response to the general audience only. C) Maintain eye contact with the questioner throughout the entire response. D) Avoid eye contact with anyone from the audience.

Communication & Mass Media