To involve listeners, you may speak directly to or about particular members of your audience.
a. True
b. False
a. True
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The audience for talk radio is representative of mainstream Americans
Indicate whether this statement is true or false.
What is identified as an approach and philosophy toward completing business transactions that focuses on satisfying customers' needs and wants?
A) advertising B) marketing C) public relations D) journalism E) social media
Which of the following is NOT a guideline for using
attention-getters? a. Facts and statistics are most effective if they are from a reliable source. b. Always provide the name of the person you are quoting. c. Do not use pictures or videos which increase the chance of technical difficulties. d. Practice long quotations over and over so you know them well enough to make eye contact.
A local toy store was bought out by a larger company, Haskel Toys. The location of the shop was moved, but Haskel toys kept the former employees of the local toy store. When these employees went to the larger store,
they tended to eat together since they didn't know anyone else. Once they were settled into their jobs they noticed that the owners of the toy store were dishonest and encouraged them to charge customers more when they weren't paying attention. The local store employees decided that they would not charge the customers more regardless of what the bosses told them. The local store employees' actions demonstrate which concept. A) Subculture B) Counterculture C) Hegemony D) Subsidaries