People typically do not form their opinions on the basis of the analysis of experts
Indicate whether the statement is true or false
FALSE
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When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
A) training and motivating the sales force to spot and report new developments B) motivating distributors, retailers, and other intermediaries to pass along important intelligence C) hiring external experts to collect intelligence D) using external network E) purchasing information from outside research firms and vendors
Smaller companies may lack the skills and resources needed to serve larger segments
Indicate whether the statement is true or false
What is the last step of the scientific process?
a. analyze the data b. run the experiment c. assess the results of the data analysis d. redesign the product or service
In which of the following phases are products, services, and systems realized?
A) conceptualization B) planning C) design D) implementation