When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
A) training and motivating the sales force to spot and report new developments
B) motivating distributors, retailers, and other intermediaries to pass along important intelligence
C) hiring external experts to collect intelligence
D) using external network
E) purchasing information from outside research firms and vendors
E
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________ are consumer promotion offers to consumers of savings off the regular price of a product, flagged on the label or package
A) Coupons B) Rebates C) Price packs D) Premiums E) Samples
A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population
A) sampling frame B) census tract C) sampling unit D) hypothesis E) geodemographic template
Which of the following is an approach advocated while teaching ethics?
A. Teachers should understand that their role is only to tell the right answers to their students. B. Teachers should teach ethical dogma to a passive audience. C. Teachers should consider acceptance of customary norms as an adequate ethical perspective. D. Teachers should challenge students to think for themselves.
The payment of cash dividends to shareholders is classified as a financing activity.
Answer the following statement true (T) or false (F)