When the Federal Trade Commission (FTC) insists that a company stop making a false claim in an advertisement and that company agrees to stop, it is an example of a(n):
A) legal review
B) cease and desist order
C) administrative complaint
D) consent order
D
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Which of the following statements is true about personal selling?
A) Personal selling generally involves telephonic conversation. B) Very limited amount of information can be communicated during personal selling. C) Personal selling is expensive. D) Companies marketing business-to-business products rarely use personal selling.
With a marketing dashboard, a marketing manager may get information in the form of all of these except which?
In general, the greater the investment risk taken, the higher the return required as compensation
Indicate whether the statement is true or false
Jessica files a frivolous lawsuit against Thomas claiming emotional distress because he plucked flowers from her garden without her permission. The judge exonerates Thomas. Thomas can now sue Jessica for malicious prosecution.
Answer the following statement true (T) or false (F)