Which of the following is appropriate for products in the decline stage of the product life cycle?
A. heavy use of persuasive advertising to reenergize demand for the product
B. heavy public relations to maintain brand loyalty
C. personal selling to obtain distribution
D. sales promotion to build market share
E. none of these are appropriate
Answer: E
You might also like to view...
Building a customer database is not recommended when the product is a once-in-a-lifetime purchase
Indicate whether the statement is true or false
Proxies and cookies can be used by firms to monitor customers when they are blogging, commenting, or posting in social networks
Indicate whether the statement is true or false
When fixed mortgage payments are made, in what way does the interest portion change each month, and why?
Before making a loan to a business startup, banks prefer to see:
A) sufficient cash flow generated by the business. B) ample collateral for the loan amount. C) an SBA guarantee to insure the loan. D) All of the above