The true drivers of a firm increased market share include all but which of the following?
a. Speed of delivery.
b. An increase in residual income.
c. Service quality.
d. Reputation relative to the competetion.
b
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Eight vitamin and six sugar tablets identical in appearance are in a box. One tablet is taken at random and given to Person A. A tablet is then selected and given to Person B. What is the probability that a.Person A was given a vitamin tablet?b.Person B was given a sugar tablet given that Person A was given a vitamin tablet?c.neither was given vitamin tablets?d.both were given vitamin tablets?e.Person A was given a sugar tablet and Person B was given a vitamin tablet?f.Person A was given a vitamin tablet and Person B was given a sugar tablet?
What will be an ideal response?
What are the three important ways in which the service environment and its accompanying atmosphere impact buyer behavior?
What will be an ideal response?
Which of the following does not represent one of the three stages of Kurt Lewin’s model of change?
a. Unfreezing b. Moving c. Refreezing d. Confusion
Why do marketers who spend significant time promoting mass-marketing efforts need to be aware of customer relationship management (CRM)?
a. One-size-fits-all marketing is no longer relevant because consumers want to be treated as the individuals they are. b. The time that consumers spend on making purchase decisions have risen in recent times. c. Mass-media approaches to marketing will rise in importance as technology allows marketers to collect detailed information. d. The importance of rewarding individual consumers for their loyalty has declined in the recent years.