Which of the following does not represent one of the three stages of Kurt Lewin’s model of change?
a. Unfreezing
b. Moving
c. Refreezing
d. Confusion
d. Confusion
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All of the following are the advantages of a formula sales presentation EXCEPT:
A. It is effective when the product is non-technical. B. It allows reasonable amount of buyer-seller interaction. C. It is a fully structured sales presentation method. D. It allows for smooth handling of anticipated questions. E. It ensures that all information is presented logically.
How can services marketers use customer complaints to better understand customer expectations?
What will be an ideal response?
______ angels can be former business executives who want to attain profit and play a large part in the company.
a. Corporate b. Entrepreneur c. Professional d. Enthusiast
Portfolio management frameworks, such as the BCG matrix, share which of the following characteristics?
A. Businesses are plotted on a 3-dimensional grid. B. Grid dimensions are based on external environments and internal capabilities-market positions. C. They are most helpful in helping businesses develop types of competitive advantage. D. Position in the matrix suggests a need for sharing synergies.