Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands
The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy.
A) collective global
B) standardized global
C) adapted global
D) joint global
E) direct global
B
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Which of the following statements does not describe the responsibilities of a company's internal audit staff?
a. Internal auditors ensure that the company's financial statements have been presented fairly. b. Internal auditors focus on the efficiency with which the organization is run. c. Internal auditors help ensure that the company's policies and procedures are followed. d. Internal auditors prepare the report of management to the company's stockholders.
Of the 12 most common mistakes and pitfalls awaiting new exporters listed in the textbook, which one of the following is not in the list?
A. Neglecting the home market when the export business booms. B. Failing to consider licensing or joint venture agreements. C. Assuming that a given market technique and product will automatically be successful in all countries. D. Failing to modify products to meet regulatory or cultural preferences of other countries.
The ethical norm of ________ includes treating all humans identically, regardless of class, race, gender, or age
A) freedom B) security C) justice D) efficiency
Which of the following is a typical cause of task-demand stress?
A. Having to work shifts that disrupt normal sleep patterns B. Having to work in an isolated cubicle C. Having to balance work and family D. Having to work in a dangerous environment E. Having to make fast decisions with incomplete information