The dimension of Hofstede’s model that reflects attitudes toward the roles of men and women is called ______ versus ______.
A. power/distance
B. masculinity/femininity
C. high/low uncertainty avoidance
D. collectivistic/individualistic
B. masculinity/femininity
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The governmental action to dispossess a foreign company or investor is known as:
A) compensation. B) confiscation. C) expropriation. D) internationalization. E) nationalization.
Which of the following tests evaluates such factors as entry barriers, supplier bargaining power, and the number of substitute products available?
A. The just-like-me test B. The better-off test C. The attractiveness test D. The cost-of-entry test
Carlos sells mailing lists for a direct marketing company. He is interested in selling a mailing list to the publisher of a magazine devoted to new electronic products. Carlos learns that he cannot close the sale until meeting the publisher's circulation vice president. This sort of information would be found in the ________ that Carlos created.
A. customer profile sheet B. competitive portfolio C. business proposition D. sales call objective E. company's marketing plan
Which of the following training methods would be most appropriate for teaching human relations skills?
A. Management Games B. Cases C. Job Rotation D. Role-playing E. Projects