Phone conversations account for the vast majority of word-of-mouth communications about a brand.
Answer the following statement true (T) or false (F)
False
Face-to-face interaction accounts for the vast majority of word-of-mouth communications about a brand while phone conversations rank second. Only a small percent of word of mouth takes place through online channels such as e-mail/instant messages, blogs, and chat rooms.
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Which of the following is one of the three steps in the general approach for estimating market potential?
A) Determine the improvements needed in the existing product. B) Determine the marketing budget allocated to the product category being evaluated. C) Estimate the potential purchasing or usage rates. D) Determine the profitability of the product category being evaluated.
A controller administers a firm's credit policy by analyzing or managing the evaluation of credit applications, extending credit, and monitoring and collecting accounts receivable
Indicate whether the statement is true or false
The decision rule for the profitability index is that any project with ________ is an acceptable project
A) a ratio less than one B) a ratio greater than one C) a ratio greater than zero D) a ratio less than zero
Zoning laws are typically used to:
a. control the quality of construction b. control population density c. decide what kinds of buildings may be built where d. provide green zones e. all of the other choices