“You are the greatest friend that I could ever have,” says Herbert. Herbert is expressing ______.
a. commitment
b. consistency
c. similarities
d. satisfaction
d. satisfaction
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The term “parameters” refers to numbers that describe
a. a sample b. a population c. the differences among populations d. the differences among samples e. the relationships among samples
The local public health department is working on a campaign to increase the number of children under the age of 12 who only ride in the back seat of a car. The communication team conducts a series of focus groups to find out why parents do or do not enforce this guideline. This information can then be helpful in:
a. measuring the public’s attitude b. identifying misconceptions about safety c. generating ideas for campaign slogans. d. identifying what beliefs to focus on in the appeal
To Kenneth Burke, half of all words have emotional shadings and reveal the feelings, attitudes, values, and judgments of the user
Indicate whether the statement is true or false
The text quotes the old speechmaking formula, "Tell 'em what you're going to tell 'em. Tell 'em. Then tell 'em what you told 'em." The last sentence refers to the
A. summary B. orienting material C. attention material D. clincher