Which of the following statements explains why marketers use focus groups to conduct research?
A. With focus groups marketers can stimulate thinking and get immediate reactions.
B. Conclusions reached from a session usually vary depending on the viewpoint of the researcher.
C. The results cannot be measured objectively.
D. People may not feel free to express their honest thoughts in groups.
E. Some individuals may dominate group discussion.
Answer: A
You might also like to view...
Which of the following is not a characteristic of a process costing system?
a. A specific time period is used. b. Several Work in Process Inventory accounts are used. c. Product costs are grouped by processes, departments, or work cells. d. Customized products are manufactured.
The following sentence contains a dangling modifier: Working all night, the report was finished by Robert
Indicate whether the statement is true or false
A strategic objective that is highly UNLIKELY to drive a mergers and acquisition strategy is
A. to extend a company's business into new product categories. B. to expand a company's geographic coverage. C. to create a more cost-efficient operation out of the combined companies. D. to gain quick access to new technologies or other resources and capabilities. E. to facilitate a company's shift from a broad differentiation strategy to a focused differentiation strategy.
Nonverbal communication is composed of the messages sent without or in addition to words
Indicate whether the statement is true or false