Why is determining the size of a medium's market important to marketers efforts? Do online media pose any challenge in this regard?
What will be an ideal response?
Determining how many people consume a particular medium is important to understanding audience preferences. Size of medium is not primarily a measure of an outlet's advertising sales or number of staff. For most media, size is an indicator of the level of audience attention to an outlet. Measuring the attention of online audiences remains fairly complex, as the medium is still new and measurement standards are still evolving.
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Cost of goods sold is reported on the income statement and is used to determine the gross profit for the period
Indicate whether the statement is true or false
The order of the levels in the pyramid of global corporate social responsibility and performance from bottom to top is
A. economic, legal, ethical, and philanthropic. B. legal, economic, ethical, and philanthropic. C. economic, legal, philanthropic, and ethical. D. ethical, economic, legal, and philanthropic. E. philanthropic, economic, legal, and ethical.
When you transcribe or rewrite your notes from an interview, you
a. prepare for an interview. b. conduct an interview. c. conduct a post-interview review. d. conduct secondary research.
Michael Jordan is an icon in basketball. Many people buy shirts with his name on them. Jordan's iconic status gives him ________ power.
A. collaborative B. reward C. referent D. structural E. coercive