Which of the following observations concerning introductory price dealing is true?

A. The plan is to sustain the price cut for an extended period of time.
B. They are the same as low penetration prices.
C. They are temporary price cuts to speed new products into a market.
D. Established competitors usually choose to meet introductory price dealing.
E. They have the same effect as price skimming.


Answer: C

Business

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Which source of resistance to change arises when only a small number of departments apply the change rather than the whole organization?

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A salesperson tells his customer, "You are not only buying my products but me as well!" What could be the purpose of this statement?

A. He is using a trial close. B. He is showing his eagerness to close the deal. C. He is persuading the client to make a decision soon. D. He is using a standing-room close. E. He is trying to personalize the relationship.

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