Porter's competitive strategies of cost-leadership and differentiation focus on ____ markets, while the cost-focus and focused-differentiation strategies focus on ____ markets.
A. narrow; wide
B. specific; broad
C. growth; specific
D. diverse; narrow
E. wide; narrow
E. wide; narrow
Porter's four competitive strategies (also called four generic strategies) are (1) cost-leadership (wide markets), (2) differentiation (wide markets), (3) cost-focus (narrow markets), and (4) focused-differentiation (narrow markets).
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