Publisher stores repetitive company data (address, e-mail, website, phone numbers, logo) in a
A) Business Information set
B) Quick Part
C) template
D) text box
A
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Which of the following statements is true about trade promotions?
A) They involve offering price reductions to end-users. B) They aim to build awareness, attraction, and loyalty in end-user. C) They are a part of pull communications strategy. D) They are customer-directed sales promotions. E) They stimulate intermediaries to engage in aggressive customer promotion efforts.
According to the text, the largest database of companies in the United States is contained in ________
A) the FIND/SVP database B) the National Electronic Yellow Pages C) the Nielsen Selling Area database D) the U.S. Census database E) B and D
Answer the following statements true (T) or false (F)
1. In a decentralized company, all the planning and controlling decisions are made by top management. 2. Centralized operations are better for small companies due to the smaller scope of their operations. 3. Centralized companies split their operations into segments and top management delegates decision making to the segment managers. 4. One of the advantages of decentralization is that it allows top management to concentrate on long-term strategic planning. 5. Decentralized companies often lead to diminished customer relations and slower customer response time.
Which of the following could not possibly be a closing entry?
A) Debit Income Summary and credit Retained Earnings B) Debit Income Summary and credit Dividends C) Debit Retained Earnings and credit Dividends D) Debit Retained Earnings and credit Income Summary