Several types of analysis are common to marketing research. Which one is the simplest?
A. one-way frequency counts
B. statistical analyses
C. cross-tabulations
D. passive people meters
E. scaled responses
Answer: A
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Unhappy customers are ______ as likely to pass on negative comments than happy customers are to pass on positive comments.
a. just b. twice c. three times d. five times
Contingency funding is made up of budget reserves and management reserves.
Answer the following statement true (T) or false (F)
Which type of diversity definition might include all characteristics and experiences that define each of us as individuals
a. Cultural based b. Conceptual rule based c. Narrow category based d. Broad category based
Why should firms that own and operate multiple businesses that have different risk characteristics
use business-specific, or divisional costs of capital? A) Not all divisions have equal risk and the firm might accept projects whose returns are higher than are deemed appropriate. B) Not all lines of business have equal risk and it is likely that the firm will accept projects whose returns are unacceptably low in relation to the risk involved. C) Not all business divisions have equal risk and the firm will likely become less risky in the future. D) Use of the same weighted average cost of capital for all divisions may result in too much money being allocated to the least risky division.