While Viv is giving a speech at a conference, she looks at her audience and see that they are all relaxed in their chairs, a few are nodding along to what she is saying, and everyone seems content. This is called ________ the audience. Based on what she as seen, Viv decides that telling a joke is acceptable.

A. interpreting
B. analyzing
C. reading
D. scanning


Answer: C

Communication & Mass Media

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The management of a new electronics manufacturing company asks its corporate communications division to create a media channel, so they can have control over all the content their employees develop

What kind of media channel do they want to create? What is its function? a. Owned media; the company can own these media platforms without the intervention of gatekeepers such as editors and producers. b. Earned media; the company gets free publicity because editors decide if the news release is good and then publishes it. c. Paid media; the company can pay to advertise on social media platforms. d. Media database; the public relations writer can have access to lists of publications, editors, and more.

Communication & Mass Media

When it comes to proper delivery, the needs of the speaker are paramount

Indicate whether the statement is true or false.

Communication & Mass Media

When creating a presentation outline, you should __________.

A. duplicate your preparation outline on note cards B. prepare written remarks to fill in any awkward pauses that occur when practicing C. develop exact wording for your introduction and conclusion D. write the speech entirely on note cards so you won't lose your place

Communication & Mass Media

The _____ approach to leadership argues that leaders must possess certain qualities if they’re to function effectively

A) transformational B) traits C) functional D) situational

Communication & Mass Media