When faced with a make-or-buy decision, managers need which item of information about making?
A) Variable costs of making the item
B) Need for additional machinery
C) Incremental fixed costs
D) All of these choices
D
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Which of the following types of differentiation relates to companies having better-trained personnel who provide superior customer service?
A) channel differentiation B) services differentiation C) employee differentiation D) image differentiation E) product differentiation
Management by exception (MBE) involves
a. little interaction between leaders and followers, except when things go wrong. b. the leader leaving followers alone and empowering employees to make decisions. c. providing direction only in challenging situations rather than on a routine basis. d. managing exceptional followers only.
How do marketers use customer relationship management (CRM) as a targeting tool?
What will be an ideal response?
A trust is a form of co-ownership of property
a. True b. False Indicate whether the statement is true or false