Crayon, a well-established beauty products company, partnered with the Lenora Birdstone Foundation, a nonprofit organization, to raise awareness about breast cancer and collect funds for setting up a cancer unit at a local hospital. The company accumulated a sum of $5 million by selling organic creams to more than 2,000 people. In this scenario, Crayon was most likely involved in _____.
A. community marketing
B. cause-related marketing
C. cooperative marketing
D. green marketing
Answer: B
Business
You might also like to view...
Japanese keiretsu executives can legally sit on each other's boards, share information, and coordinate prices in closed-door meetings of "presidents' councils."
Indicate whether the statement is true or false
Business
When service recovery is necessary, customers are:
A) happy. B) loyal. C) satisfied. D) unhappy.
Business
What are some conclusions to be drawn from the ACFE fraud study regarding losses from fraud?
Business
The objectives for the sales presentation are developed after completion of the presentation plan
Indicate whether the statement is true or false
Business