The extent to which less powerful members of institutions and organizations within a culture expect and accept an unequal distribution of power is referred to as _____

a. human–nature
b. power distance
c. value orientation
d. preferred personality


Answer: b

Communication & Mass Media

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Some research indicates that people are more inclined to do something because their friends and neighbors do it-for example, inoculate their children-than because their physician tells them to. Which principle of persuasion does this illustrate?

A. commitment B. authority C. social validation D. scarcity

Communication & Mass Media

David Ogilvy believed when you have nothing to say you should:

a. Record it b. Get someone else to talk c. Sing it d. Memorize it

Communication & Mass Media

Artifacts play an important role in communicating information about us to the world. Describe yourself in terms of the artifacts you use to send a message to others. Concentrate on four or more of the following areas: age, gender, status, role, class, importance, group membership, personality, or relationship to others, using details and specific examples to support your description.

What will be an ideal response?

Communication & Mass Media

Using personal pronouns such as we, us, I, and you draws the audience into the message

Indicate whether the statement is true or false

Communication & Mass Media