The extent to which less powerful members of institutions and organizations within a culture expect and accept an unequal distribution of power is referred to as _____
a. human–nature
b. power distance
c. value orientation
d. preferred personality
Answer: b
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Some research indicates that people are more inclined to do something because their friends and neighbors do it-for example, inoculate their children-than because their physician tells them to. Which principle of persuasion does this illustrate?
A. commitment B. authority C. social validation D. scarcity
David Ogilvy believed when you have nothing to say you should:
a. Record it b. Get someone else to talk c. Sing it d. Memorize it
Artifacts play an important role in communicating information about us to the world. Describe yourself in terms of the artifacts you use to send a message to others. Concentrate on four or more of the following areas: age, gender, status, role, class, importance, group membership, personality, or relationship to others, using details and specific examples to support your description.
What will be an ideal response?
Using personal pronouns such as we, us, I, and you draws the audience into the message
Indicate whether the statement is true or false