The importance we place on the past, present, or future is called ___________ _

a. cultural time
b. biological time
c. psychological time
d. physiological time


Answer: c

Communication & Mass Media

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Acknowledgment, or ______, is validation and support of another person.

a. active listening b. confirmation c. indexing d. perspective taking

Communication & Mass Media

The management asked Don, a PR practitioner at the organization, to conduct a survey to see how many team members read the organization's publications on a regular basis, and which news stories are read most often

What is this method of survey called? a) Article recall b) Content analysis c) Positive perception d) Pilot-test measurement

Communication & Mass Media

The cost for the advertiser to the publisher when an ad is clicked is called ______.

A. cost per point B. cost per click C. cost per thousand D. click through rates

Communication & Mass Media

Use of secondary informal research methods is the best way to learn about legislators and government executives. These methods include all of the following, EXCEPT:

a. Industry publications b. Surveys c. Public Records d. The news media

Communication & Mass Media