Explain why values are more basic than beliefs or attitudes
What will be an ideal response?
Values provide the basis from which beliefs and attitudes are formed.
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A media person working for a local newspaper is given expensive souvenirs and accessories by a legal firm's publicist topublish falsestories about a rival firm.In terms of media etiquette,what should have been the publicist careful about?
a. Avoid giving gifts b. Avoidusing payola c. Avoid using unnecessary information d. Avoid offering exclusives
The boomerang effect refers to how audiences might interpret evidence presented in multiple ways
Indicate whether the statement is true or false
You shouldn’t listen to the “boosters” and “busters” others give you since your self-concept is only your view of yourself
Indicate whether the statement is true or false
Persuasive speaking is most often unintentional
Indicate whether the statement is true or false.