Provide a brief explanation of the two types of observation-based nonquantitative data collection that may be used by interpretivist researchers (direct observation and participant observation).
What will be an ideal response?
Interpretivist researchers may apply grounded theory as they conduct their
research, using direct observation and participant observation (ethnography). With
direct observation, the researcher does not interact with the participants being studied,
but with participant observation, the researcher interacts with the participants without
changing what would occur naturally.
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Emily’s attitude is that people who belong to a different denomination of Christianity than her are misguided and less spiritual. This is an example of which function of attitudes?
a. utilitarian b. ego-expressive c. knowledge d. value expressive
What step of the Motivated Sequence organization is where the communicator provides examples that tie directly to the audience and makes them feel as if this issue will affect their lives?
a. Visualization step b. Attention getter step c. Need step d. Satisfaction step
The report Television Advertising to Children revealed which of the following?
a. The average child watches 20,000 commercials a year. b. It called for a ban on sugared products in ads directed at children younger than 12. c. Most children don’t distinguish between ads and regular programming. d. All of these answers are correct.
Low-context communication is indirect and undetailed.
a. True b. False