What step of the Motivated Sequence organization is where the communicator provides examples that tie directly to the audience and makes them feel as if this issue will affect their lives?
a. Visualization step
b. Attention getter step
c. Need step
d. Satisfaction step
a
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During the 1980s, which of the following events triggered concerns about business ethics?
a. potential wrongdoing by Exxon related to the Valdez oil spill b. lack of corporate social responsibility by Viacom c. ineffectiveness of the United Nation’s Global Compact d. possible errors by Johnson & Johnson in the Tylenol case
Using specific examples not in your text, explain the difference among the three types of
expository speeches. What will be an ideal response?
Identify the Nielson acronym PPL:
A. possible potential listener B. pretty popular listenership C. portable people meter D. all of these E. none of these
A semantic differential scale:
A. asks participants to locate the meaning they ascribe to a stimulus. B. is anchored by two opposite or bipolar adjectives. C. is a form of continuous level measurement. D. does not include descriptors for the intermediate positions. E. all of the above.