A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows. Respondents are recruited to central theater locations in different test cities
At the central location, respondents are first administered a personal interview to measure, among other things, attitudes toward the store (O1). Then they watch a TV program, the respondents are again administered a personal interview to measure attitudes towards the store (O2). The effectiveness of the test commercial is measured as O2 - O1.
A) one-shot case study
B) pretest-posttest control group
C) static group
D) one-group pretest-posttest
D
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Craig recently started working for a human resources consulting firm. He has been making comparisons between this organization and that of his previous job, where he worked in sales. One big difference Craig has noticed is that at his old job, people seemed much friendlier and there was a lot of interoffice socialization. At his new job, everyone works fairly isolated. Craig is experiencing which stage of organizational assimilation?
A. anticipatory socialization stage B. comparison stage C. encounter phase D. metamorphosis stage
Because market share is hard to obtain, it should not be considered in a marketing audit
Indicate whether the statement is true or false
________ teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement
A) Demand theory B) Learning theory C) Economic theory D) Psychological theory E) Demographic theory
Which of the following special cases does not require reformulation of the problem in order to obtain a solution?
A) unboundedness B) infeasibility C) alternate optimality D) Each one of these cases requires reformulation.