Which of the following methods of determining the optimal sales force size is based on the ability to calculate the total amount of work necessary to serve the entire market?
A) breakdown method
B) workload method
C) marginal economic method
D) breakout method
B
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A contract that promises to pay a given amount of money to the owner of a security at specific dates in the future is known as
A. a debt security. B. an equity security. C. stock. D. an option.
Define direct cost.
What will be an ideal response?
Which of the following is a disadvantage of using secondary data?
A) Secondary data is generally not appropriate for consumer products. B) Collecting secondary data is time consuming. C) Few sources exist for secondary data. D) Gathering secondary data is costly. E) Relevant secondary data can be difficult to locate.
Recent research shows that the amount of a guarantee payout has no effect on consumer cheating. Which of the following is one of the important managerial implications of this?
a. Guarantees can be restricted to new customers because of the propensity for repeat customers to cheat. b. Guarantees can be kept low to prevent rewarding cheaters. c. Managers can reap the marketing rewards of higher guarantees without increased payouts due to consumer cheating. d. Managers cannot expect to recover the difference in guarantees for different types of consumers. e. Guarantee levels can be used to dissuade consumer cheating.