Recent research shows that the amount of a guarantee payout has no effect on consumer cheating. Which of the following is one of the important managerial implications of this?
a. Guarantees can be restricted to new customers because of the propensity for repeat customers to cheat.
b. Guarantees can be kept low to prevent rewarding cheaters.
c. Managers can reap the marketing rewards of higher guarantees without increased payouts due to consumer cheating.
d. Managers cannot expect to recover the difference in guarantees for different types of consumers.
e. Guarantee levels can be used to dissuade consumer cheating.
c
You might also like to view...
Jordan and Cindy are searching for an apartment. They will most likely engage in which one of the following forms of decision making?
A. Intensive response behavior B. Limited decision making C. Impulse buying D. Routinized response behavior E. Extended decision makingĀ
If an action is legal, it is ethical.?
Indicate whether the statement is true or false
Firms in need of financing tend to use external funds first and then revert to internal funds, or retained earnings, as a last resort
Indicate whether the statement is true or false.
Mutual funds distribute earned income and realized capital gains.
Answer the following statement true (T) or false (F)