SELECT ALL THAT APPLY. Why is it important to understand your audience in today’s media environment?

A. to avoid contradicting readers’ beliefs
B. to give readers the types of stories they want
C. to determine if accuracy is more important than entertainment
D. to know which platforms to use


B. to give readers the types of stories they want
D. to know which platforms to use

Communication & Mass Media

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The ______ is the key focus of the content of the speech

Fill in the blanks with correct word

Communication & Mass Media

Hollywood's studio system was defined by the fact that ________

A) two major distribution companies handled 80% of the production studios' output B) one major studio controlled production, one major studio controlled distribution and one major studio controlled exhibition C) all foreign films had to be distributed in the U.S. via a tightly-structured theater system operated by MGM Studios D) five major studios developed an efficient mode of production, distribution, and exhibition.

Communication & Mass Media

Evanoff speculates that cultural values such as self-reliance and cooperation might be integrated, but that ________ should be discarded

a. self-reliant egoism b. egotistical dialogue c. egoism and conformity d. A, B, and C are true.

Communication & Mass Media

What is the term for something that interferes with the communication process?

A) channel confusion B) decoding C) noise D) encoding

Communication & Mass Media