Having in-depth product knowledge is no longer important for sales representatives because customers can be told which Web site to visit to solve their problems
Indicate whether the statement is true or false.
Answer: FALSE
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Consistency of a product mix refers to the ________
A) number of versions offered for each product in the line B) ways in which the various product lines are related C) number of different product lines the company carries D) total number of items a company carries within its product lines E) total market share captured by the entire product line
Briefly describe distribution channel structure for consumer markets
What will be an ideal response?
The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits is called customer
A. cost. B. bias. C. price. D. loyalty. E. value.
EBIT is $10,000 and interest expense is $4,000. If the tax rate is 30%, what is the net income?
A) $3,800 B) $4,200 C) $5,200 D) $8,400