Retailers do not perform traditional business activities.
Answer the following statement true (T) or false (F)
False
Retailers are businesses and, like manufacturers, undertake all the traditional business activities.
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A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach
Indicate whether the statement is true or false
Which of the following would not attract the reader's attention in a sales or marketing message?
A) A piece of interesting news B) An appeal to emotion C) A unique solution to a common problem D) Music, animation or video E) An appeal to a sense of financial value
Which of the following is NOT true about intermediaries?
A. They play an important role in the exchange process. B. They always increase total expenses for a product. C. They specialize in trade rather than production. D. They save time for other participants in a transaction.
A portfolio manager is trying to balance investments between bonds, stocks and cash. The return on stocks is 12 percent, 9 percent on bonds, and 3 percent on cash
The total portfolio is $1 billion, and he or she must keep 10 percent in cash in accordance with company policy. The fund's prospectus promises that stocks cannot exceed 75 percent of the portfolio, and the ratio of stocks to bonds must equal two. Formulate this investment decision as a linear programming problem, defining fully your decision variables and then giving the objective function and constraints.