Extron Electronics sells coaxial cables for connecting computers to all types of peripheral devices like printers, modems, and fax machines. For the benefit of its customers, Extron provides a laminated card with pictures of all the possible cable connections that a customer could need. With this card, a customer can order from one to any number of connectors with as many feet of cable as is needed. Orders can be placed by calling a toll-free number, sending an email, or using the company's website. Company reps are also available 24-hours a day in case the customer is not sure which drawing on the card matches his or her needs. By integrating its services marketing communications, Extron is closing provider ________ of the gaps model of service quality.
A. Gap 1
B. Gap 2
C. Gap 3
D. Gap 4
Answer: D
You might also like to view...
It is highly unlikely that greater shareholder control of internal corporate governance will lead to greater corporate social responsibility.
Answer the following statement true (T) or false (F)
Which statement best defines a company's operating cash inflows?
A) collections from customers and shareholders B) collections from customers and shareholders and earnings from investments C) collections from customers and earnings from investments D) collections from customers
The greater the ________ of a purchase, the higher the consumer's level of involvement will be
A) perceived risk B) cognitive dissonance C) psychographics D) heuristics E) targeting
The EPA requires special labeling of toxic substances.
Answer the following statement true (T) or false (F)