Two or more words used together to modify one noun or pronoun form a(n) _____ adjective
Fill in the blank(s) with correct word
compound
Two or more words used together to modify one noun or pronoun form a compound adjective.
The different types of adjectives are articles, descriptive adjectives, possessive adjectives,
limiting adjectives, proper adjectives, compound adjectives, and demonstrative adjectives.
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Identifying the difference between consumer ads and business-to-business ads is becoming more difficult, especially in television, outdoor, and Internet ads
Indicate whether the statement is true or false
A price elasticity of -2 means that a price reduction of one percent will result in ________
A) a decrease in volume by 2% B) a decrease in volume by 20% C) an increase in volume by 2% D) an increase in market share by 20% E) a decrease in market share by 2%
________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying
A) Specialty products B) Convenience products C) Unsought products D) Shopping products E) Capital items
Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers' homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?
A. Product B. Digital media C. Promotion D. Distribution E. Pricing