In the Hersey/Blanchard approach, what two variables do follower readiness take into account?
a. follower needs and leadership style
b. ability and confidence or motivation on the part of the followers
c. follower involvement and situational questions
d. follower needs and ability
b. ability and confidence or motivation on the part of the followers
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When an appropriation of retained earnings is made, total retained earnings is decreased
a. True b. False Indicate whether the statement is true or false
______ is a capability that creates value for customers that rivals can’t copy quickly or easily and that allows the organization to differentiate its products or services from those of competitors.
A. Productivity B. Effectiveness C. Empathy D. Sustainable competitive advantage
Which of the following best explains the goal of neuromarketers?
A) using subliminal messages to influence consumer decisions B) collecting data about responses to advertising and products by scanning consumers' brains C) observing and tracking consumer behavior on the Internet D) designing marketing research experiments using the Internet E) analyzing data from various sources to answer complex "what if" questions
"Can you imagine how excited your family will be when you tell them you have purchased this Disneyland vacation package?" This is an example of a(n):
A. direct suggestion. B. counter suggestion. C. suggestive proposition. D. prestige suggestion. E. autosuggestion.